From the moment we were conceived in 2001, Choice Bank has remained true to our roots, our customers and our communities. Guided by our People First approach—we’re proud that our roots are local, decisions are local and our leadership is local. We focus on building strong relationships with our customers, by providing quick answers, access to decision makers, and solutions that actually work. Our People First values are at the heart of everything we do. To us, that means making genuine connections through passionate and empowered people. Putting people first drives our everyday decisions and influences how we treat our customers, colleagues, and community.
